Nautica founder David Chu is bringing his new brand Lincs to China.
On June 8, Lincs will launch in China through a partnership with Tri-State Holdings Ltd. The China debut will include a full runway show in Shanghai.
The line will be in 25 to 30 department stores in major Chinese cities over the next two to three months.
According to Chu, 600 to 800 square feet shops are being designed and built to replicate the company’s townhouse in the Flatiron District in New York City.
Lincs started five years ago as a golf brand and has undergone an overhaul. It has since evolved into a lifestyle collection that includes suits, dress shirts, outerwear and sportswear. Recently, it expanded into accessories such as iPad covers, wallets and bags.
Described by Chu as “a traditional line with a modern twist and a European influence. It is inspired by the golf course but it’s not about golf.”
"The Chinese consumer is very interested in fashion, so we’re making the line more progressive,” said Chu. In other words, the collection for the Chinese will have a bit more sizzle.
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