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Cyberstar Papi Jiang makes history in China's social media

Updated: 2016-04-22
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Papi Jiang
 
Cyberstar Papi Jiang has secured a whopping 22 million yuan ($3.4 million) advertising contract for spots on her Internet video program, making history in China's social media.
 
A female student pursuing a master's degree in directing at the Central Academy of Drama, Papi Jiang became an Internet celebrity for her original, funny, and sarcastic short videos. She received an investment of 12 million yuan last month from venture capitalists.
 
A Shanghai-based e-commerce site for cosmetics won the high bid during an auction for advertising to be broadcast at the end of her video program. Advertisements in the online video programming sector usually cost hundreds of thousands of yuan.
 
The successful bidder said they are willing to pay such a high price due to "the power of her personality."
 
Her agent Yang Ming, also a student at the Central Academy of Drama, said they will donate the net income from the commercials to their alma mater.
 
Just days before, China's TV watchdog required the young celebrity to purge her program of foul language or face a shutdown. In response, Papi Jiang promised to "rectify her online videos and transmit positive energy to everyone."
 
SOURCE: ecns.cn
 
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Comments Area ( Total Comments: 6 )
annashetty commented on 07 Dec 2017
Very good, I think I found the knowledge I needed. I will see and refer some information in your post. thank you.
Jordyn commented on 26 Sep 2017
Her videos are original, funny, and sarcastic!
bloxorzok commented on 19 Sep 2017
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hotmailogin commented on 16 Aug 2017
This is really interesting information for me. Thanks for sharing!
bloxorzok commented on 28 Jul 2017
Very good, I think I found the knowledge I needed. I will see and refer some information in your post. thank you.
corbingravely commented on 26 May 2016
Cyberstar Papi Jiang has made a history in the China’s social media. I
think she is the only lady owns such an honor. I am really impressed on
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