Trade & Investment

Excellent facilities support MICE development in Xiamen

Updated: 2013-05-07
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With its closeness, geographically and culturally, to Taiwan, Xiamen is growing in stature as a destination for meetings and conferences. Xiamen's convention and exhibition industry is becoming more professional and market-oriented. The abbreviation MICE stands for meetings, incentives, conferences and exhibitions.

Along with the development of Xiamen's economy and society, the city now hosts several famous exhibitions including CIFIT and the China Xiamen Machinery and Electronics Exhibition (CXMEE). CIFIT and CXMEE are already well-known exhibitions throughout China; the Xiamen Gift Show, the China Xiamen International Stone Fair, and the China (Xiamen) International Food Procurement Fair, the Xiamen (China) Sports & Leisure Goods Fair, and many others are becoming more influential and famous. 
 

CIFIT has been approved by the State Council to be held from September 8 to 11 each year at Xiamen International Conference and Exhibition Center
 
Meanwhile, the city has attracted many nationwide large-scale exhibitions such as the China Advertising Festival.

As one of the world's largest international investment promotion events, CIFIT has been approved by the State Council to be held from September 8 to 11 each year at Xiamen International Conference and Exhibition Center. As the only investment fair certified by The Global Association of the Exhibition Industry, the last 15 fairs have attracted visitors from over 100 countries and regions each year. This is already the draw-card for Xiamen. 
 

Xiamen International Conference and Exhibition Center
 
Xiamen International Conference and Exhibition Center, whose total construction area is 230,000 square meters, includes the Convention Center Phase I and Phase II, as well as accessory 4-star exhibition and business hotels. It is a large modern exhibition venue, which caters for a combination of exhibition, conference, hotel, restaurant, tourism, advertising and storage.

Xiamen International Conference and Exhibition Center is located on the southeast coast of Xiamen Island, with beautiful scenery and little traffic. It is across from Taiwan’s Little Kinmen Island and the straight-line distance between the two is only 4,600 meters.

The well equipped Xiamen International Conference & Exhibition Center, incorporating exhibition, meeting, lodging and dining facilities, was put into operation in 2000. The modern XICEC will cater for various meetings and events by deploying different equipment and layouts according to the requirements and needs of events.
 
On the whole, Xiamen hotels are now focusing more on MICE and leisure holidays. Top-end MICE facilities, like pillar-less ballrooms and spa facilities are the main ways hotels are attracting more guests. International brands like Westin, Pan-Pacific, Swiss International and Hotel Nikko have improved the internationalization of the local hotel industry. Local brands, for example Yeohwa, are also doing well. They have all contributed to the development of the MICE industry in Xiamen.
 
SOURCE: WOX Info
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