Everybody wants to give their nearest and dearest a good send-off - but few have pushed the boat out quite as much as this Chinese businessman.
The unnamed man, from Wenling in East China's Zheijiang province, threw a lavish funeral for his mother - sparing no expense with the details which included a marching band and a fleet of luxury cars.
The send-off featured nine stretched Lincoln limousines and other luxury cars to transport family members, while a few thousand mourners turned up to watch the brass band leading the funeral procession.
An honorary guard carries the coffin of the businessman's mother. The unnamed entrepreneur spared no expense to give his mother a lavish send-of in Wenling in East China's Zheijiang province
Putting on a show: The funeral procession included a marching band who performed as mourners lined the streets
A band marches past the row of gold-painted cannons which fired a salute as the coffin passed
And the limousines were covered in elaborate displays of white flowers, while other cars carried yellow and red floral wreaths.
Nearby trees were also decorated while the man's mother was immortalised in a photo on a stage where the main event took place.
And those who could not get near the service were able to watch proceedings on screens which were on either side of the stage.
Floral tributes: The funeral also included a fleet of stretch limos covered in white flowers
Lavish: The funeral in Zheijiang province is estimated to have cost over five million yuan ($770,000)
Other mourners also joined the lengthy procession, carrying placards by way of a tribute to the deceased woman.
The funeral, which took place on Friday, is estimated to have cost around five million Chinese yuan (£470,000 or $770,000).
It is seen as the latest example of a dramatic transformation which has left an even greater gap between the rich and poor in the country.
Fitting tribute: A few thousand mourners turned up to see the lavish events unfold at the funeral
While dozens of dollar billionaires have been created in China in recent decades, millions more have been left languishing at the bottom of the pile in a country still marked by grinding poverty among the rural masses.
China's yawning wealth gap is seen as an unfortunate by-product of the country's stunning economic transformation and a problem that the ruling Communist Party aims to address in a new plan to revamp the economy.
A good send-off: As well as the flower covered cars, the procession also featured yellow floral wreaths
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