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EXCEPTION Xiamen stores benefit amid China's first lady craze

Updated: 26 Mar 2013
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President Xi Jinping and Peng Liyuan
President Xi Jinping and his wife Peng Liyuan arrive at the Russian government airport in Moscow.
 
China’s first lady Peng Liyuan has "stolen the show" on President Xi Jinping’s first official overseas trip to Russia thanks to her elegance.

"We’ve reached the end of our quest for a graceful first lady," wrote the deputy editor of the Hong Kong Commercial Daily newspaper on Sina Weibo, a Twitter-like service in China.
 
"Peng Liyuan style"
 
Peng Liyuan
China's first lady Peng has featured prominently in media coverage of the trip. (Photo: AP)
 
Simply wearing a black coat and light blue scarf, and toting a leather handbag, Peng’s graceful appearance in Moscow has triggered first lady fever in China, something akin to the "Kate Middleton effect".

Copies of Peng's coat and bag instantly appeared on Chinese online shopping site Taobao overnight, tagged "in the same style as China's first lady'".

The brand of Peng’s outfits and accessories was quickly identified as home-grown Chinese fashion brand Exception (Exception de Mixmind) by eagle-eyed netizens, something that was subsequently confirmed by an Exception PR representative.

Founded in 1996, Guangzhou-based fashion retailer Exception (Exception de Mixmind) is one of the oldest home-grown brands in China, and has opened 3 stores in Xiamen since 1999. Most of its items are priced at around RMB2,000.

"We have witnessed an unprecedented surge in inquiries in recent days. Peng’s coat and handbag were tailor-made. And her scarf was winter wear, which is not for sale in the stores”, according to the Exception Xiamen SM Store.

Meanwhile, handbags of a similar style have sold out in Exception’s Chengdu store.
 
SOURCE: WOX Team
   
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Comments Area ( Total Comments: 1 )
XMren Commented on 07 Apr 2013
I'm all for it ! Better copy home-grown brands than Chanel or LV if that can promote Chinese brands. Of course, I hope their designs are original as well and not just copied on Chanel or LV. ^^