Zhima Credit, a credit rating service provided by Alibaba.
Alipay vowed on Monday to punish users who publish pornographic material on its newly launched social platform following public complaints about explicit content. Experts criticized the company for using a sexual element to advertise the platform.
Alipay, the online third-party payment platform established by China's e-commerce giant Alibaba Group, on Thursday began testing a social platform named "Circle," including two communities on the platform: one for female college students called "campus diary" and the other for female white-collar workers named "white-collar worker's diary."
A moment in circle of "white-collar worker's diary."
Both communities only allow female college students and female white-collar workers to publish posts, and only users with more than 750 Zhima Credit, a credit rating service provided by Alibaba, can comment on posts. Users below this threshold can only "like" and "reward" posts with cash, news site southcn.com reported on Monday.
Wang Sixin, a legal expert at the Communication University of China, slammed the company for using a sexist idea to attract users.
Wang explained that labels like female college students usually stand for good-looking intellectuals and are very attractive to many male netizens.
Meanwhile, Chinese netizens strongly criticized the behavior of some users from the two communities when they posted sexy and even lewd pictures in order to get more cash rewards, with some netizens arguing the platform might eventually serve as a cover for sex trade.
Many Sina Weibo users slammed the company saying it was cultivating the soil for pornographic content as it only allows females to post pictures while only allows "the rich" to watch.
However, Wang noted that it is hard to regulate such practices as there is no evidence of sex trade.
"Circle" is an open sharing platform based on Alipay's real-name system. "The system, together with our large data capacity, enables us to recognize and handle illegal and harmful information very quickly," read a statement released on Alipay's Sina Weibo account on Monday.
An employee of Alipay said that the company will remove posts from its social platform that contain pornography, personal attacks and advertisement. The company might also ban users who publish such posts from posting and include their accounts - which require real-name registration - on a blacklist, southcn.com reported.
As of press time, nearly 16 million people have used campus diary and over 13 million white-collar workers diary.
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