Wal-Mart has been working to bring customers better quality and
sustainably-harvested produce through its Direct Farm Program
Directly picked from the world’s largest peach orchard in Beijing, Pinggu peaches are now available at Wal-mart stores in Xiamen from Sept. 5, mainly thanks to Wal-mart's Direct Farm Program.
Pinggu Peach is well-known at home and abroad for its size, color and sweetness. Called the "Magic Pinggu Peach," it is a favorite of consumers both in China and abroad. Pinggu Peaches are sold to more than 20 provinces and cities in China, Hong Kong, Macao, Taiwan as well as over ten countries in Southeast Asia & Western Europe.
Pinggu has mountains on three sides, and plains at the center. Its fresh air and rich soil make it an ideal peach-planting base. Pinggu peaches were a tribute in ancient times, and are nowadays served at state banquets. The royal families of Thailand and Brunei are so partial to Pinggu peaches they send their personal pickers to Pinggu every year.
According to an executive of Wal-mart, this year, they will complete the construction of an additional ten-thousand-mu farm base in China, and will benefit 170,000 Chinese farmers through training programs.
Wal-Mart China has been working to bring customers better quality and sustainably-harvested produce through its Direct Farm Program starting from 2008. This program helps farmers in China place their sustainably grown produce in local Wal-Mart stores and receive better financial returns on their products. They aim to expand the Direct Farm Program to include as many as 1 million farmers by 2011.
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