Fujian province will take up a variety of measures to boost tourism in 2015, according to officials at a provincial work conference on Monday, Feb 9.
In 2015, Fujian will strive to attract 269 million tourists, 15 percent more than last year, with gross revenue of 314 billion yuan, up 16 percent year-on-year.
To achieve that, Fujian plans to add 40 scenic resorts on the class-A list and adopt a promotion and relegation mechanism on the system, said Zhu Hua, director of the provincial tourism bureau.
In addition, Fujian has decided to cultivate 10 tourism industrial clusters including Maritime Silk Road culture, tulou (earth building) culture, tea culture, spring tourism, cruise tourism, leisure agriculture as well as arts and crafts.
Fujian will cooperate with countries and regions along the “One Belt and One Road”, a concept put forward by President Xi Jinping for revival of the ancient land and Maritime Silk Road, to highlight the Silk Road tourism brand.
Zhangzhou, Quanzhou and Fuzhou, as hub cities along the Maritime Silk Road, will be specially promoted. There will be a new international festival themed the Silk Road.
What’s more, Fujian will enhance collaboration with Taiwan in tourism in order to build a tourism circle around the Taiwan Straits, with the two key policies being allowing vehicles to drive on each other’s territory and opening Taiwan to individual tourism from more cities in Fujian.
More sea routes between Fujian and Taiwan will be opened in 2015. Fujian plans to give cruises a bigger role in cross-Straits tourism by accelerating an international cruise home-port in Xiamen and combining it seamlessly with highways and railways.
Fujian will also promote industrial tourism by opening at least 20 factories for sightseeing and cultivating at least 10 related programs.
Other special tourism projects include rural tourism, cultural tourism, water sports as well as outdoor sports in mountainous regions.
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