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McDonald's promotes McWings by accepting rivals' coupons

Updated: 01 Mar 2010
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McWings
 
McDonald's mainland stores have started to allow coupons issued by its competitors to be used on its McWings or fried chicken wings from 24 Feb, heating up the fast-food market competition in China.
 
The scarce nationwide promotion will expire on 23rd March, according to Ren Yuan, a senior public relations manager with McDonald’s China.
 
As a city on the Chinese mainland, McDonald’s Xiamen is no exception. During the promotion, fried chicken wing coupons from any restaurant will be accepted by any McDonald’s outlet in Xiamen. These restaurants include KFC, Burger King, Dicos and Wallace.
 
The promotion is attractive. Besides reducing the price of a pair of McWings from 7 yuan to 5 yuan, McDonald’s sells its fried chicken wings at 4.5 yuan for each pair to customers holding a valid coupon. Each coupon holder is allowed to buy only a pair of McWings with only 4.5 yuan, while the pre-discount price is 7 yuan. However, the promotion is not available if customers order by phone.
 
Currently, KFC has become the top western fast-food restaurant in China, and has gained more popularity than McDonald’s. Industry analysts say KFC’s business in China is more successful than McDonald's, for KFC’s offerings are more customer-oriented. For instance, KFC spiced up its menu with barbecue squid, egg tarts and other items tailored to local tastes.
 
However, McDonald's has tried to convince skeptical customers to buy hamburgers by offering lower prices.
 
List of some McDonald’s outlets in Xiamen
 
- McDonald’s SM (SM店)
Add: No.468, Jiahe Road, Siming District
Tel: 0592-5553189
- McDonald’s Jutai (聚泰店)
Add: F-1, Jutai Shopping Mall, Jiahe Road, Siming District
Tel: 0592-5160806
- McDonald’s Shimao (世贸店)
Add: No.878-888, Xiahe Road, Siming District
Tel: 0592-5856570
- McDonald’s Xiamen University (厦大店)
Add: No.415, Xiada Shangye Street, South Siming Road, Siming District
Tel: 0592-5629290
- McDonald’s Wuzhou (五洲店)
Add: F-1, Wuzhou Building, No.25, West Hexiang Road, Siming District
Tel: 0592-2206880
- McDonald’s Dihao (帝豪店)
Add: F-1, Dihao Building, Xiahe Road, Siming District
Tel: 0592-2960059
- McDonald’s Hubinxi (湖滨西店)
Add: No.10, Oriental Times Square, West Hubin Road, Siming District
Tel: 0592-2288181
- McDonald’s Gulangyu (鼓浪屿店)
Add: No.6-60, Dragon Head Road, Gulangyu
Tel: 0592-2061688
- McDonald’s Lianhua (莲花店)
Add: No.8, North Lianhua Road, Siming District
Tel: 0592-5135707
 
SOURCE: Compiled by WOX with reference to www.chinadaily.com.cn
 
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