Food & Wine

Enjoy Burger King's Smart & Cool Selection this summer

Updated: 30 May 2009
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The Smart & Cool Selection menu of Burger King


Recently, Burger King launched its high cost-effective summer menu in China which is called “Smart & Cool Selection”. The menu breaks through the traditional concept of “Hamburg crown” of Burger King, with more delicious snacks added to the menu.


According to an industry insider, this move is expected to heat up competition in China’s fast-food market. On this new menu, there are more than 20 snacks which sell for less than 10 yuan, and this summer’s key product, a Chili Chicken Crisp Burger, only sells for 8 yuan.


Under the current economic environment, how to spend less and get more value for money on delicacies has become the most concern of today’s fashionable consumers. Smart merchants choose to adjust their product strategy to meet the new demands of consumers. For 10 yuan, what delicacies can we enjoy and how many kinds of them can we choose from?


In addition to the classic Whopper Junior, the new product - Chili Chicken Crisp Burger- is value for money. Some other snacks such as Flavor Chicken Wing, Hot Brownie ice cream, Premium Sundae (Kokokrunch / Milk Star) have also been added to the new menu. 


To get to these hot deals, print out Burger King special coupons at WOX. Burger King coupons can be obtained by following the link:


Let your taste bud dance, get your lips and tongue clapping!


SOURCE: Burger King


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