Food & Wine

Italian Moncaro range of wines land in Xiamen

Updated: 05 Dec 2009
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The Moncaro wine tasting party which is to be held at Pan Pacific Xiamen Hotel, on Dec. 11, 2009 is set to bring the best Italian wines from the fertile Marche Region to participants. 


Hosted by the Moncaro Winery (Italy) and assisted by the Marche Region government and Ancona Promuove (Agency of Italian Ancona Chamber of Commerce), the wine tasting party is expected to be a promotional event to enhance awareness of Italian wines in the Chinese market.


Moncaro Winery, located in Italy’s Marche region, is a cooperative which is one of the largest and most innovative wine producers in Italy, with a huge range of wines, and an even larger array of medals and awards.


The Marche region lies level with Tuscany on the eastern coast, the other side of the Appenine Hills.



Numerous vineyards are scattered in the Marche region


The Verdicchio dei Castelli di Jesi is the most famous and historically noted DOC wine of the Marches.


The vines of the extremely ancient Verdicchio variety, which originated in the region but is now grown as well in Friuli, the Veneto, Tuscany and Campania, cover the hills that flank the river Esino. And it is believed that the cultivation of vines in the Marches began in that same area. At the center of that historic grape-growing district, known as the Castelli di Jesi, stands the community that has given its name to the wine, the ancient Aesis, a Roman colony although probably of Umbrian origin.


The history of that town, Jesi, is intertwined with that of its Castelli, of which there remain only the ruins: Castelbellino, Castelplanio, Maiolati, Monte Roberto and Cupramontana. The latter was a town that grew up around a temple built in honor of the goddess Cupra and restored in 217 by the Roman Emperor Hadrian. At the temple, propitiatory rites were performed in which wine, the probable ancestor of Verdicchio, was drunk in honor of Cupra, goddess of wealth and opulence.


The reputation of Verdicchio spread from the Roman lands to the barbarians beyond the Alps, who invaded and brought down the empire in the West. When in 410, Alaric, king of the Visigoths, was passing through the Marches on his way to besiege and sack Rome, he reportedly ordered that 40 mules be loaded with barrels of Verdicchio to take along with him because he held that the wine was excellent for maintaining and stimulating the strength of his soldiers. However, the wine could have come from the neighboring Verdicchio di Metalica zone.


Verdicchio has been cited in poetry innumerable times over the centuries. Among those who have mentioned the wine was the noted Tuscan poet of the 16th century Pietro Aretino. Despite his reputation as a denigrator of everything and everyone, he had nothing but warm words of praise for the wine's dietetic and gustatory virtues.


Today, the worldwide reputation of Verdicchio, the leading DOC wine of the Marches in terms of quantity, has been further enhanced in respect to prestige and sales by the introduction in Italy and abroad of a new sparkling wine that some estates are now producing both by the Charmat and the Champenois methods.


The Verdicchio dei Castelli di Jesi can be labeled with the geographical qualification Classico when it is produced in the oldest sector of the zone indicated in the DOC discipline.


Moncaro Wine Tasting Party


At 15:00 pm on Dec. 11, 2009, Mr. Stefano Tombesi, director of the export department of Moncaro Winery, will introduce Italian wines from the Marche region, especially Moncaro wines to guests.


During the tasting event participants will have the possibility to taste several kinds of wines and taste cocktails made by the barman-sommelier Roberto Berdini, general manager of Venice Café.

Some of the best of Moncaro at the party
White Wines:
Red Wines:
Xiamen contact: Ms. Ivy Ho
Mobile: 13063048072
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